Snappy empowers organizations to embed gifting directly into their workflows, platforms, and marketplaces. Our API provides the flexible infrastructure to handle gifting at scale — built with enterprise-grade security, budget controls, and compliance tools, and designed to get you from planning to live deployment in weeks. We support two primary integration models. Choose the one that fits your use case:Documentation Index
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- Use Triggered Gifting (Recipient Choice) if you want a fast, link-based experience where recipients choose their gift—no address required upfront.
- Use Direct Fulfillment (Embedded Marketplace) if you want full control over the user experience and ordering flow within your own platform.
Triggered Gifting (Recipient Choice)
“Your system triggers the gift, Snappy handles the experience, the recipient chooses what they want.” This is the classic Snappy experience. Use this model when you want to offer the recipient a choice of gifts or when you do not have their physical shipping address.Common Use Cases
Employee Recognition & Retention
Automatically send gifts for work anniversaries, birthdays, or performance milestones via integration with HR systems like Workday or BambooHR.Sales Lead Nurturing
Improve conversion rates by sending gift offers at key moments in the sales funnel, such as after product demos or calls, using CRM triggers.Client Onboarding & Appreciation
Welcome new clients with thoughtful gifts once onboarding milestones are completed, creating a memorable first impression without needing to ask for their home address.How it works
- Trigger: Your system calls the createGift endpoint which retrieves a Gift object that contains a link to the Snappy ‘Claim Gift’ experience.
- Notification: You can notify the recipient or let Snappy do that (via email/SMS) with a magic link.
- Selection: The recipient opens the magic Snappy experience, chooses their preferred gift, and enters their address.
- Fulfillment: Snappy handles the order generation and delivery.
Key features
- Personalized Gifting Experience: Deliver a curated collection of gifts and allow the recipient to choose their favorite item and provide their own address.
- Automated Campaigns: Trigger gifts automatically based on predefined business rules (e.g., birthdays) or external system events.
- Recipient Management: Programmatically manage your recipient lists and groups directly through the API.
Direct Fulfillment (Embedded Marketplace)
“Your platform displays the catalog and collects the order, Snappy handles the fulfillment.” This model allows you to build a dedicated gifting store from scratch or seamlessly add our global products to your existing marketplace. You control the UI—whether it’s a new redemption center or an existing e-commerce shop—and Snappy acts as the invisible fulfillment engine.Common Use Cases
Embedded Rewards Marketplace
Allow employees or customers to redeem loyalty points for physical products directly within your own portal. You control the branding, point values, and display; we handle the logistics and shipping.Procurement & Swag Stores
Build an internal company store where office managers can order branded swag or equipment for their teams directly, with instant order placement.How it works
- Catalog Retrieval: Your system pulls product data using our Products API to display items in your own UI.
- User Action: The user selects an item, and your system captures the necessary shipping details (from the user’s profile or input form).
- Fulfillment: Your system passes the selected variant and shipping address to Snappy, and Snappy instantly processes the order.
Key features
- Catalog Sync: Access our extensive, categorized catalog of products to render a native shopping experience in your own UI.
- Direct Fulfillment: Instantly turn a user’s selection into a processed order with a single API call.
Core Platform Capabilities
The following capabilities apply to all integration models.Global Reach
Send gifts to recipients in over 30 countries. We handle the currency conversion, local sourcing, and international logistics automatically.
Real-Time Tracking
Track the full lifecycle of every gift—whether claimed via email or ordered directly—using our comprehensive Webhooks system.
Enterprise Security
Built with robust RBAC (Role-Based Access Control) permissions, SOC2 compliance, and secure API key management.
Seamless Integration
Connect effortlessly through standardized RESTful API endpoints, or leverage automation platforms like Zapier and Make for no-code connectivity.