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Swag in Snappy refers to branded merchandise - items like t-shirts, mugs, hats, and notebooks that customers apply their own logo or design to. Swag is the second of Snappy’s two product catalogs (the first being Products & Variants, the curated marketplace catalog). A Base Product is a swag template - the unbranded item from which customized swag is derived (e.g. “standard cotton t-shirt”). Base Products are the swag-catalog counterpart to standard Products. A Base Variant is a specific orderable version of a Base Product (e.g. “Standard cotton t-shirt, Medium, Navy”). Base Variants are the swag counterpart to standard Variants - and as with the marketplace catalog, the variant is the orderable unit.
Looking for the end-to-end integration walkthrough for building a swag store? See the Swag Store API guide
The Base Product and Base Variant schemas are intentionally minimal in V3 and will be extended as the swag track matures - customization layers, design assets, and approval flows are planned. Subscribe to the Changelog for updates
Last modified on June 18, 2026