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A Campaign is the primary organizational object for configuring and sending gifts. It acts as a reusable template that defines all the settings for a gifting activity - including the gift type, budget, branding, notification messages, and billing. Every gift in Snappy must be created within a Campaign.
Want to understand how Campaigns fit into the bigger picture? Check out the Core Concepts & Data Models page.

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The Campaign Object

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Campaign Statuses

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Key Concepts & Business Rules

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Every gift requires a Campaign

A Campaign must exist before any gifts can be created. It provides the context, budget, and configuration for every gift sent within it.

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Collection or Product - not both

A Campaign is configured with either a Collection (recipient chooses from a catalog) or a specific Product (a predetermined item). These are mutually exclusive - you cannot assign both to the same Campaign.

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Billing Method

Each Campaign is assigned exactly one Billing Method at creation. This is the funding source that will be debited each time a gift is sent under this Campaign. If the Billing Method has insufficient funds, gift creation will fail. When a Campaign is created via the API, it is automatically assigned the Account’s default Billing Method. When created via the Dashboard, you can select any active Billing Method on the Account.

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Gift Customization inheritance

Campaigns inherit Gift Customization defaults from their parent Account and Company. Any settings defined at the Campaign level override the Account defaults and apply to all gifts created under this Campaign, unless overridden again at the individual Gift level.
See Core Concepts & Data Models → Gift Customization for the full inheritance model.

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How to Work with Campaigns

Create a Campaign Campaigns can be created via the Snappy Dashboard or programmatically via the API. For most use cases we recommend creating Campaigns in the Dashboard, where you can configure Gift Customization settings visually and preview the recipient experience.
Retrieve Campaigns To retrieve a list of all Campaigns available to your API key:
To retrieve a specific Campaign by ID:
Update a Campaign Campaign settings can be updated after creation. Changes to Gift Customization settings apply only to gifts created after the update - previously created gifts are not affected.
Estimate the Campaign Cost Before launching a Campaign, you can retrieve an estimated cost based on the configured budget and a target number of gifts:
Last modified on June 18, 2026