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Your system triggers the gift, Snappy handles the experience, the recipient chooses what they want. This is the classic Snappy experience. Use this model when you want to offer the recipient a choice of gifts, or when you don’t have their physical shipping address upfront.
Looking for full control over the catalog and ordering UX inside your own platform? See Direct Fulfillment.

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Common Use Cases

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Employee Recognition & Retention

Automatically send gifts for work anniversaries, birthdays, or performance milestones via integration with HR systems like Workday or BambooHR.

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Sales Lead Nurturing

Improve conversion rates by sending gift offers at key moments in the sales funnel — after product demos, discovery calls, or proposal stages — using CRM triggers.

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Client Onboarding & Appreciation

Welcome new clients with thoughtful gifts once onboarding milestones are completed, creating a memorable first impression without needing to ask for their home address.

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How it works

1

Trigger

Your system calls POST /gifts to create a Gift. The response includes a Gift object with a unique link to the Snappy Claim Gift experience.
2

Notification

Snappy notifies the recipient automatically via email or SMS with a magic link, or you can use the link from the response to trigger your own notification.
3

Selection

The recipient opens the magic link, browses the curated catalog, chooses their preferred gift, and enters their shipping address.
4

Fulfillment

Snappy generates the order, dispatches it through the right fulfillment partner, and emits webhooks for every status change.

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Key Features

  • Personalized gifting experience — deliver a curated collection of gifts and let the recipient choose their favorite item and provide their own address.
  • Automated campaigns — trigger gifts automatically based on predefined business rules (birthdays, anniversaries) or external system events.
  • Recipient management — programmatically manage your recipient lists and groups directly through the API.

Ready to integrate?

See the step-by-step Triggered Gifting walkthrough with code samples (JavaScript, Python, cURL) in the API Recipes guide.
Last modified on June 3, 2026